Yikes.Įven if your site can be found, user experience issues, like page load times and confusing navigation, can still negatively impact SEO. If search engines can’t access your site, you can’t rank, and you become one of the 90.63 percent of websites that get no organic search traffic from Google. Without it, Google and other search engines are incapable of finding, crawling, and indexing your site. That’s just one example of why technical SEO is so critical. It doesn’t matter how great that piece of content is-your site isn’t functioning well, and you’re losing precious traffic. Readers are annoyed, and they don’t want to wait.įor every second that it takes for your web page to load, you’re losing readers and increasing your bounce rate. Then, it takes over 10 seconds for your web page to load. Customers excitedly click the link to read your article. Then, the day finally comes, and the notification goes out. Millions are eagerly waiting for the notification that you’ve posted this new, incredible content. People would pay buckets of money just to read it. Imagine you wrote the most amazing content in the world. This is where technical SEO comes in, as it can help you improve the technical characteristics of your website to improve organic traffic. This can result in lower search rankings. If your website has broken links or pages that can’t be found, Google will have a hard time indexing your site. Technical SEO also includes ensuring your website is accessible to search engine crawlers and users. These are increasingly important in determining the quality of your page, which impacts your page rankings. Google uses Core Web Vitals to determine what type of experience visitors get when they land on your page. If your website loads slowly, has an unresponsive design, or lacks a secure connection, your content will not meet these guidelines. The basic principles state your website content should be accurate, easy to access, and user-friendly. Search engines, such as Google, give preference to websites that meet their webmaster guidelines. Examples here include improving site load time, checking robot.txt files, and making redirects work properly.Įssentially, it’s the process of ensuring your website can be seen, crawled, and ranked by search engines. Technical SEO is an area of SEO that covers optimizations that improve search engine ranking by making your site easier for search engines to crawl. This post dives deep into technical SEO and how you can use it to increase organic traffic, show up in search, and improve your overall site experience. There are so many things to consider, from on-page SEO to off-page SEO, copy, content, and even technical SEO.Ī truly effective SEO strategy includes all of these strategies plus regular optimization to ensure consistent returns. Of course, mastering SEO is no easy task. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. And only 0.78% of these searchers click results on the second page of Google. There are over 3.5 billion Google searches every day. Do you know if your website is performing as well as it could be?Īre you confident in the technical health of your site?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |